新闻通稿
SHANMU“JISUDA”DANCANGRIJUNDINGDANLIANGSANNIANZENGZHANGCHAO10BEI
【2020年12月23日,深圳讯】全球高端会员制零售商山姆会员商店宣布“极速达”上线三年保持强势增长,在全国22个城市设立了近百家云仓,单仓日均订单量比上线初期增长超10倍。
ZUOWEIZHONGGUOFUFEIHUIYUANZHILINGSHOUDE“TOUHAOWANJIA”,SHANMUZHAGENZHONGGUOZHANGDA24NIAN,FUWUCHAOGUO300WANGEHUIYUANJIATING,SHIZHONGJIANCHIWEIZHUZHONGSHENGHUOPINZHIDEJIATINGTIGONGCHAYIHUADESHANGPINHEFUWU,BINGBUDUANWEILINGSHOUXINGYEZHURUCHUANGXINSIWEI。
山姆始终坚持为注重生活品质的家庭提供差异化的商品和服务
高频次、高渗透的选品策略,满足即时需求
2017NIAN12YUE,SHANMULIANHEDADAJITUANDEDADAKUAISONGTUICHU“JISUDA”FUWU,ZAIHEXINHUIYUANJUZHUQUKAISHEYUNCANG,ZHENXUANLEYUE1000YUKUANGAOPINCIGOUMAIHEGAOSHENTOULVDESHANGPIN,JIHUHANGAISHENGXIANQUANPINLEI,YIJIMUYING、GEHU、GANHUODENGRICHANGSHANGPIN,MANZUDUOGEXIAOFEICHANGJING,TEBIESHIJISHIGOUMAIHESHIYONGDEXUQIU。
山姆云仓几乎涵盖生鲜全品类,以及母婴、个护、干货等日常商品
DUIYUSHANGXIAN“JISUDA”DESHANGPINXUANZE,SHANMUYANXULEYIGUANDEGAODUANHUIYUANZHIJILVXING。SHOUXIANBIXUSHIHUIYUANJISHIXUYAODESHANGPINCAINENGRUXUAN,SHANMUBUHUIYINWEIZHUIQIUXIAOSHOUERJIANGSUOYOUSHANGPINJUNSHANGXIAN“JISUDA”,JINGXUANSHANGPINSHULIANGCAINENGBAOZHENG“JISUDA”FUWUDEGAOXIAOHECHENGBENXIAOYI。QICI,XUYAOBAOZHENGSHANGPINDEPINZHI,QUEBAOHUIYUANWULUNHESHIGOUMAI,DOUNENGXIANGSHOUYUDIANNEIYIYANGPINZHIDESHANGPIN。
电商平台严格把握品控保持“山姆品质”
ZAIWULIUPEISONGHUANJIE,SHENGXIANSHANGPINMEITIANCONGTONGCHENGMENDIANJIANHUOHOU,TONGGUOMENDIANZHUANYONGWULIUQUANCHENGLENGLIANWENKONGZHUANYUNZHIFENBUZAIGEQUYUDEQIANZHICANG。ZAIPEISONGTUZHONG,SHANMULIANHEDADAKUAISONGQUANXINDAFUWUZHIDINGLEYANGEDEPEISONGBIAOZHUN:CAIYONGGAOPINZHIBAOWENXIANG,BAOZHENGSHENGXIANPINZHI;WEILENGDONGSHIPINDANDUBAOZHUANG,BINGJIANKONGPEISONGGUOCHENGZHONGDELENGZANGLENGDONGSHANGPINWENDU,BAOZHENGPEISONGBAOWENXIANGGANZAOJIEJING、WUPOSUN。
LVYUEFANGMIAN,DADAKUAISONGCAIYONGLE“ZHUDIAN+ZHONGBAO”HUNHEYUNLIMOSHI,BAOZHENGGAOXIAOLVYUE,YUDAODACUHUOTESHUTIANQIDENGQINGKUANGYENENGWENDINGPEISONG,YERANGQISHIDERENXIAOWEICHIZAIJIAOGAOSHUIPING。
CIWAI,SHANMUHAIZAISUZHOUNINGBO、KUNSHANDENGCHENGSHIHAICHUANGXINDIQIYONGLE“XIANCANGHOUDIAN”MOSHI,JIZAISHITIMENDIANKAIYEQIANJIUXIANKAISHEYUNCANG,SUZHOUKUNSHANWANBUYUNCANGKAICANGDANGTIAN,“JISUDA”DINGDANLVYUELVDA98.5%YISHANG,RANGHUIYUANWUXUDENGDAOKAIYEBIANNENGXIANGSHOUDAOSHANMUCHAYIHUADESHANGPINHEFUWU。
山姆云仓模式不可复制:高效运营、高客单价、高复购率
SHANMUHEHUIYUANJIANLILEFEICHANGSHENHOUDEGENJI,JIYU24NIANDEJINGYAN,SHANMUKEYIGENJUHUIYUANBUTONGCHANGJINGDESHIYONG“JISUDA”SUQIU,JINGZHUNDICONGSHANMU4000DUOGESHANGPINZHONGXUANCHUZUISHIHEZAIYUNCANGXIAOSHOUDESHANGPIN,JIANGDILEYUNCANGDEYUNYINGCHENGBENBINGTIGAOYUNYINGXIAOLV。GENGWEIZHONGYAODESHI,SHANMUYUNCANGCHENGZAIDEJIAOSEJIUSHIZHIWEIHUIYUANFUWU,WUXUZAITOURUHUOKECHENGBEN。
高效运营、高客单价、高复购率,让山姆云仓成为了业界不可复制的模式
TONGSHI,HUIYUANDUISHANMUDEGAOPINZHISHANGPINFEICHANGSHUXI,JIANLILEHENQIANGDENIANXING,SHANMU“JISUDA”KEDANJIASHIXINGYEDESANZHISIBEI。GAOXIAOYUNYING、GAOKEDANJIA、GAOFUGOULV,RANGSHANMUYUNCANGCHENGWEILEYEJIEBUKEFUZHIDEMOSHI。